The future of the electric car (Pt. 1)

Worldchanging recently published a story regarding Project Get Ready, an advocacy organization for the electric car. Project Get Ready is an initiative by the Rocky Mountain Institute, a self-describe "think and do" tank run by L. Hunter and Amory Lovins.

Project Get Ready was designed to tackle the biggest problem facing the electric car: consumer confidence. Because of the significant changes in infrastructure necessary to make electric cars a viable option, consumers are hesitant to buy into the system, unsure of their investment risk. Project Get Ready is working with individual cities to create a structure that will increase confidence:

To create such an ecosystem, incentives need to be put in ranging from financial incentives, to “luxuries” (like parking spots), advertising, job training, education, service, and more.

The initiative is currently working with three cities, Portland, OR; Indianapolis, IN; and Raleigh, NC, but they would like to increase that number to 20 to help meet their goal of making 2% of cars in the US electric by 2015.

More information about the specific goals of Project Get Ready and how to get involved is available here.